{ 2 comments }

james seay September 30, 2007 at 9:11 pm

Great post! For myself building my blog’s brand has been the most difficult thing. I am frustrated about how I want to be viewed. Perhaps writing a business and/or marketing plan would help?

Dan Schawbel October 1, 2007 at 8:43 pm

How you write is important to how you are perceived. As for personal branding, you should match your picture to your writing to your style to your interests. Video is common to use to touch on everything.

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