How To Create A Good Blog Post

Anyone can create a blog and anyone can create a post, but most cannot create a good blog post. No I don’t mean a lousy post, most of you can write and create fantastic blogs with highly and pleasantly readable posts. What I meant by creating a good blog post is a post that can suck in some Google juice. In that sense, if one can achieve it, even a crappy post with no substance can be defined as a good post. The most ideal situation is of course to create a blog that is not only highly entertaining and informative to humans but at the same time, written in such a way that even Search Robots love it.

As mentioned in my previous post, Search Robots reads from top to bottom and left to right. English is also read from left to right as apposed to some languages like Arabic or Mandarin which is read in the opposite direction. Thus, when we write our post, the Title of the post which is smacked on the top most part of our post should always contain the keywords that we want the Search Bots to see. Ideally, it should be phrased with a “Searchers” mindset, which means, what people would type in to their Search bar when they are searching for certain information. Those practicing SEO will call it, “related long tails”, If you hit the jackpot with a phrase no other blogs or sites is using but thousands are when they are searching, then in theory, you will get thousands of hits if your post is ranked in the top of SERPs In practice, you might get a few hundred. So the first important thing when you create a blog post is the post title.

Search Robots then will move down a little to your first sentence in your first paragraph. Again, the words you have used in your title should be repeated within the first sentence and the last sentence of your blog. SEO gurus advises that it should appear within the first 160 charactors of the first paragraph and the last sentence of the last paragraph. The theory is Search Bots, when it reads the first paragraph and it sees the words you have used are somewhat similar to your title, it will confirm that you are indeed writing something about the topic. The bots will know you are not trying to cheat Google into ranking you for a key phrase that might have a huge search volume with a post that is not related.

The bots then will move gradually down your post and within the second and third paragraph, you should include many synonyms or words that are related but not the exact same words. Inserting too many exact same words will be deemed as keyword stuffing and again, the Bots will penalize you for trying to cheat Google by not indexing that post at all.

Then finally when it reaches the final paragraph, and it sees the words near the ending of your post, it will be satisfied that you are indeed writing something about what your title claimed. Being so, you post will stand a good chance to be in the top position if no one else had created a blog post with the same title.

This fact however has been known for ages by SEO experts and many has manipulated it by writing crappy post in this manner to garner high Search rankings for their blogs. The weakness lies in the fact that Search Bots can only recognize words, not grammer. So in order to churn out as many blogs as possible within the shortest possible time, people use automated article writing programs that has the capability to create articles with the right keyword density to achieve what they want when they want to create a blog.