Whatever lessons you have learned are all taught by people with a culture and beliefs that are totally different from ours.  No doubt, most of what was taught is universal and can be applied to our blogs to bring some traffic from overseas, but frankly, most Malaysian Blogs rely on Malaysians to succeed. There are no shortage of Malaysian Bloggers and Blog Readers. The figure given by a certain minister who said Bloggers are all liars stands at 50,000. Since I don’t have the exact figure and I don’t have the zest to go and find out for sure, let’s assume that the figure is correct.

50,000 bloggers, so I think I can safely say that there will be another 50,000 readers who doesn’t blog. That puts the figure at around 100,000 people involved in Blogs, directly and indirectly in Malaysia. Compare this figure to countries like China, Japan and the States, it pales, but for a local blogger to be successful, this figure should suffice.

You can consider your blogs successful if you have can garner 2% of all those involved. That means you have a daily hit of 2,000 uniques. A super successful blog like kennysia’s will have at least 15% of everyone involved visiting his or her blogs daily. A 15,000 unique hits per day is indeed super.

The problem is how to reach out to those 100,000 potential visitors. Like it or not, Malaysian Bloggers and readers are not as sophisticated as those from say, the US. People here don’t take blogs as seriously and I doubt they actually read blogs to gather information. What they are after is a light and easy read, some local gossips or maybe a little bit of government bashing.  Technology blogs might also attract some but if they were to depend on Malaysians for their blog’s prosperity, it’s going to be real tough going.

Let’s face the reality. Do anyone of you really go digging for new blogs to read? Malaysian bloggers are Clique Bloggers. They seldom wonder out of their usual clique and social circle. They feel comfortable commenting and blogging for their clique members, which is the reason why we see the almost the same guys commenting everyday. Even if you are being recommended by some top bloggers with a few thousand readers, the most you can expect from that recomendation will be less than 100. What happened to the other 2900? Either they are too lazy to check you out or they just plain don’t like anyone that is not within their clique and circle.

SEO? Directory Listings? Web Releases? Or whatever you have read.  Don’t bother if you are blogging in Malaysia for a Malaysian Audience. Here, you have to go to them to make them come to you and even doing that is difficult for us proud Malaysians.

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