Images in your blog can be a substantial form of web traffic especially if yours is a technical blog with tons of technical diagrams which are needed for reference purposes by those in the same field. These diagrams, posted as images, if properly optimized with the right Alt Text, can rank very highly in Google’s Image Search. For those in this category, traffic loss from Google Image Search can be quite painful
Most of those who wants this visually enriched information will follow the image thumbnails in Google Image Search to that particular posts. This is because, when an image thumbnail is clicked it opens up the original source of the image where in this case is the post which the image has been inserted. Though the page appears blurred, clicking on the image will take the visitor directly to the page.
Why Are You Losing Traffic From Google Image Search
All this changed when Google changed their interface for Image Searches. The image no longer opens along with the page where the image is inserted. Instead, it opens directly within the Search results. Though the image still links back page origin, the majority will not waste time and energy clicking on the links because they already have gotten what they have been searching for.
This has resulted in drastic drops in terms of traffic for many webmasters who relies on their images for traffic even though Google claims that the new interface is better for webmasters.
Naturally, when something so terrible as losing valuable web traffic is on the line, lash-backs from Webmasters will be inevitable. The major complain is Google is now making the images their own, serving up the images directly in their search results via hotlinking from the original source. Some have even recommended barring GoogleBots from indexing their images. This of course defeats the purpose of having images in a post, which is to get more search traffic from those images.
How To Regain Traffic Loss From Google Image Search
A solution to prevent loss of traffic from your images is to install a WordPress plugin that prohibits image leeching. There are quite a few in the WordPress Plugin Directory that does this, but the one that I found works even for images in Google Image Search is called Imaguard.
This plugin will keep the image thumbnails displayed in Google Image Search as it is, but when users wants to view the original image by clicking on the link, they will be taken directly to the post where the images are inserted.
The plugin is partly intended to prevent bandwidth stealing by external sites hotlinking your images – but may also greatly increase visitors from image search engines. Particularly, as mentioned above, from Google Image Search after their latest update which no longer opens the image on top of your site but instead encourages visits directly to the image itself.
Imaguard is a free WordPress plugin that can be uploaded and installed directly from your WordPress Dashboard. Try it out if your blog is experiencing traffic loss from Google Image Search.