Yesterday I wrote about how I prefer to structure my post title so I can get a combination of long tail keywords to get more search hits. Under normal circumstances if our blog is updated regularly, is considerably aged with and good authority on a certain niche, our post will get indexed pretty fast, sometimes within minutes. If you have structured your titles according to what you think people will search for, search hits will come soon after that.
Though it is best preferred, you do not need to kill yourself looking for a keyword that will bring you hundreds of hits per day. It exists, but it is like looking for a needle in the haystack. A less stressful way will be to have a combination of keywords that will bring you nominal hits. That also doesn’t mean you have to aim for one combination of keywords per post. If you structure it properly, one post title can give you lots of keyword combination that people use for searching whatever they are searching for. Just to show you how true this is, the post I wrote yesterday with a lousy post title but structured differently with the All In One SEO plugin, brought in hits from load of different search terms.
Check out the search terms the post has been searched for and all appears on page one of Google. These are long term searches. See how the words in the post title are combined together to form a good long tail key phrase for the Search engine.
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{ 4 comments… read them below or add one }
Hi Costa,
Great post as usual, but I do have a question for you. I stumbled upon a report (and I am sorry I could not find it again) which showed the average number of search words by country.
The US had the highest, average number of words used in an internet search with five, while Australia had an average of just one. Obviously, if your market is primarily American, then you have a much better chance of grabbing a hit from a search then if your audience is Australian.
Since you’re blogging to the world, do you consider the affect that a long or short tail set of keywoords might have on your global audience? Or is it always better to use more keywords?
I generally don’t like reading blogs where the keyword list is as long as the post, so what’s the balance, both from a blogger’s point view, as well as the reader’s?
I’m an American author/blogger who lives in Australia and have only been blogging for about four months…I would appreciate your advice.
Cheers
Curtis
Sorry, that was a bit off topic, but still interested in your reply…and forgive the typo…new laptop is unforgiving at best.
Hi Curtis,
The American market is probably the biggest and most matured market when it comes to the Marketing aspect in the Internet. When it comes to making a search for info, they too are the most sophisticated. Thus the majority of Marketers aim for the American market first.
However, when it comes to blogging, the world is our market. No doubt, the majority of traffic will come from America, I don’t see the viability to limit ourselves.
So when I consider my keywords, the best compromise will be to consider the most generic and broadbase term. A term that every English speaking human would most probably use when they are looking for specified info. Then I would try string those words in a way that robots can mix and match, like what I have mentioned in my post here. There is no need to consider the number of words in the phrase and there is no need to care where the audience will come from.
Of course then it will depend on what you are blogging about. For example, if you are talking about snow boarding, I doubt you will get any traffic from countries that do not have snow. Thus your intended keywords will have a limit, BUT then, you will have very targeted traffic which is fantastic if your blog has affiliate products for snow boarding equipments.
When it comes to writing my post, I don’t pay attention to the keyword volume. As long as the post is natural and free flowing, I don’t mind using whatever terms or keywords more than it is advised.
Curtis, I took sometime to read your blog and must say you are deeply knowledgeable and write some really serious stuffs. Though personally I don’t like to stress my brains too much with these kind of things, I believe there is an audience out here for such reading.
However, I do not know the purpose of your blog. Is it to garner attention for your book? Do you have intention of selling the book to your readers? Then you will have to build up a good and strong authority on the topic of your book. Do not stray by including posts about Google Page rank and such. Stay as close to your topic as possible. Choose keywords that relates to your books topic.
You need to have a purpose. With a purpose you can set a destination. With a destination, you can set a target. With a target, you will find the inspiration.
that was a cool thing to know.