Leveraging Your Blog Traffic

by Costa on December 15, 2007

in Blog Blurs

It is the dream of all bloggers, no, I re-phrase that, it is the dream of SOME bloggers to see that their blogs makes money, though I will never understand why some bloggers spends hours to end and bundles of cash to build up their blog’s traffic but leave their blogs clean as a sheet of text paper like the ones that they handed in for their final graduation thesis.

Blog traffic is the single most important asset that a blog can have. All others, like comments, are primarily not important if a blog has decent daily traffic. Without the daily visitors, the blog is as good as dead.

So we try every means and methods found and propagated by so-called gurus, to achieve that magic figure. Indeed, some do succeed. Many are still struggling. For those who has succeeded, what do you do with the 10, 20 or maybe 50 thousand people that visits your blogs everyday? Do you just sit back and bask in the glory of being a famous blogger but yet have to still fork out more than 200 bucks yearly to keep your blog alive? Would that not be a little foolish?

It is definitely not an easy task to build up a blog to that level, but once it has reached that level, there is almost no looking back. You don’t even have to do anything. Advertisers and sponsors will come knocking on your door. I can see no reason to refuse, but strangely for some reason, some bloggers really do. They have this strange attitude that their blogs cannot and must not be tainted with Advertisements of any kind, while bloggers like me cannot wait until that day and start inserting advertisements and soliciting for Advertisers from day one.

There are so many things that can be done with what you have in hand even if you refuse to have anything to do with placing Ads in your blogs. There are bloggers who writes books to leverage on the visitors that they are getting. A blogger who has 50,000 visitors is almost guaranteed of a sure sell if they wrote a book that has some concern to the topic they are blogging. A blog with that kind of influence practically turns everything to gold.

Take a look at Oprah Winfrey who has millions licking up what she says weekly. She don’t even need to hard sell. All she need to do is just to make passing remark on some book title or some latest gadgets, and they immediately become hot sellers. That is the power you have if you have a large loyal following. All you have to do is to insert one affiliate link and say this so and so product if great and you will have at least 30% of your readers clicking on that link. How I wish I had that kind of audience.

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{ 3 comments }

turtie December 15, 2007 at 12:56 pm

Maybe its not all about the money . . . who am I kidding?! Its always about the money! But seriously though, some peopled could care less about monetizing their site. Maybe because those ugly ads make your site unreadable. I dunno. Eventually, I would like to ad on tasteful ads to my site, but right now, its very bare and looks very clean. But once the new web design comes along, things will surely change.

Brian December 15, 2007 at 11:25 pm

I think that as long as ads are unobtrusive and don’t make things tough on the reader, they should be implemented as often as possible – look at john chow. He has hundreds of ads floating around his pages in various spots.

good article.

Patrick Quek December 16, 2007 at 1:53 pm

It really depends but most importantly is the blogger loves his or her blog, regardless hw ppl think.

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